On April 21, Pavel Levchuk will hold an online meetup on the topic: “What is the transaction base can tell about the health of your business?”
The transaction base of any company can tell a story about how and by what means the company grew, how high-quality customers were attracted, what decisions were made. To learn this story, you need to fundamentally divide customers into new and old.
Registration — teeko.io/...e-health-of-your-business
New clients are always a story about the quality of attraction, about the rate of recruiting a client base.
Therefore, at the meetup we’ll talk:
📌How much faster do new customers grow than old ones?
📌 Do we attract new clients with the same quality?
📌 What happens to new customers on the long horizon?
📌 Does solvency affect retention?
Old clients seem to us to be very stable. This is not always true. If you start doing separate analytics on them, you can answer the following questions:
📌 Does the retention of old clients change over time?
📌 Are old customers more important than new ones?
📌 What will happen if you do not attract new clients and live only at the expense of old ones?
How do you balance both types of clients?
Answer: To build a coordinate system where independent work is carried out with each segment of clients. Let’s consider an example of an RF matrix.
Speaker — Pavel Levchuk is a marketing analyst with extensive practical experience in database marketing. Blog author: ecommerce-in-ukraine.blogspot.com
Registration — teeko.io/...e-health-of-your-business
Prices
Until April 14 — 250 UAH
From April 15 — UAH 300
Discounts:
5% — from 2 tickets
7% — from 3 tickets
10% — from 5 tickets
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