SaaStock Local Kyiv 5.0: Cross-functional Collaboration in SaaS (подія в архіві)

Success in setting up cross-functional processes in your SaaS boosts your growth metrics.

Here are the few things that might happen in your company if you don’t succeed:

• Sales team will get and convert fewer leads generated by marketing.
• Product team will get less quality information from the customer.
• Marketing team will be prioritizing their initiatives wrong.
• Customer Success will generate less revenue from the expansion.

If you want to learn from the best how to leverage cross-functional collaboration,
come to SaaStock Local Kyiv 5.0 meetup in UNIT City or join online.

Keynote Speakers:

• Flora Wang, Product Manager at HubSpot with the topic “How Sales and Product can hit quota and accomplish OKRs together”
• Iryna Begma, Head of Sales at Setapp for Teams with the topic “Cross-functional approach to client segmentation in B2B SaaS”

Moderator: Max Pecherskyi, Co-founder and CEO @PromoRepublic.com, SaaS Enthusiast and Community builder, Mentor at Startup Accelerators, SaaStock Local City Co-Leader for Kyiv and Helsinki.

Panelists:

Daria Ivanova, Product Marketing Manager at PromoRepublic

Daria leads the enterprise marketing team at PromoRepublic, focusing mostly on product and content marketing. Her passions are creating and aligning product, marketing, and sales teams on product marketing strategies. PromoRepublic is a social media marketing platform that helps marketing agencies and multi-location businesses confidently manage hundreds and thousands of social media pages.

Diana Shkurko, Head of Product at YouScan

Diana defines product vision and strategy at YouScan, and drives alignment across the teams and stakeholders. YouScan is an AI-powered social media listening platform with industry-leading image recognition capabilities. We serve over 500+ major brands and agencies worldwide.

Maryna Nikitchuk Director of Sales Development at Very Good Security

Maryna leads and scales teams of outbound SDRs. Also, she is a sales community influencer, journaling a popular Telegram channel on sales development and performing as a business development course author and lecturer. Mother of dragons and consultant with 9 years + experience in IT, Maryna works with the implementation of sales and marketing leadgen strategies within the SaaS industry.

Panel Moderator: Val Grabko, Co-founder COO @PromoRepublic.com. Serial entrepreneur. 
10+ years in building and managing teams of product companies. Prior to founding PromoRepublic, managed a marketing agency and local search company. SaaStock Local City Co-Leader for Kyiv

Agenda:

19:00 — intro

19:05 — Rockstar speaker I (Hubspot) online
19:35 — Rockstar speaker II (Setapp)

20:00 — Panel discussion with experts offline

20:20 — Questions and Answers session with panel

Tickets here: Unit.City venue or join online for free!

Language: English.

Time and Date: 19:00-21:00, May 18th.

Organizers: UNIT.City and PromoRepublic.com. In partnership with Zoho.

Join the local SaaS Community in Kyiv!