Explore how to navigate Web3’s distinctive challenges – from aligning incentives across diverse user personas and designing better UX, to capturing narrative momentum and turning on-chain data into actionable product moves. This session offers practical insights for building and launching crypto products in today’s fast-moving, attention-driven ecosystem.
📢 What’s on the agenda:
- How is the Web3 PM role different, anyway?
- Defining user personas, talking to your users, and aligning incentives.
- Product (feature) release & GTM tactics to capture the market narrative.
- UX
–the never-ending struggle. - Nuances in on-chain metrics & traction.
- Unit economics and business models for crypto products.
- 2025 Web3 PM meta.
🗣 About the speaker:
Vadym Nesterenko is a product and growth manager, researcher, and angel investor with eight years of experience in the crypto markets. He was a founding team member at Alfred, a Telegram-based trading app, and led product and growth at Kolibrio, an infrastructure project focused on mitigating the negative externalities of MEV. Previously, he managed products at pioneering crypto protocols such as Atomica and GEO Protocol. In addition to his hands-on product work, Vadym occasionally supports early-stage Web3 projects through seed investments.
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