The program explores key criteria for understanding other cultures: decision-making models, worldview and self-perception, attitudes toward time, authority, deadlines, relationships, negotiations, meetings, status, and hierarchy.
The audience of the program — managers, entrepreneurs and freelancers who:
🔹 regularly interact with English-speaking clients, partners, investors, and employees;
🔹 lead or are a part of cross-cultural teams;
🔹 experienced misunderstanding or miscommunication with international clients and partners;
🔹 are interested in argumenting persuasively in various cultural contexts;
🔹 seek to master handling critique, feedback, complaints, and cooperation refusal across cultures;
🔹 need to learn or practice presentation/pitching skills to international clients, colleagues, partners or investors.

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