AI looks magical in demos. In real life, it’s a different story.
On March 5 at 16:00 CET, we’re hosting FAQ AI — The Hot Seat Edition, a live conversation with leaders who’ve been inside that reality.
No slides.
No rehearsed wins.
No polished storytelling.
Just three experts who have actually shipped AI, talking candidly about what surprised them, what broke, what they would redo, and what they wish they’d known before they started.
They’ll answer several questions under a
👉 Register: share.hsforms.com/...K3porrQF6LCiXta-0aOg4g2pf
Meet the Speakers:

Bart Van Spitaels
Founder, gutt
Product leader focused on building AI systems that work in the real world, not just on paper. Bart openly reflects on the assumptions that didn’t hold up in practice, what went wrong, what was painful, and how those lessons shaped gutt’s strategy and product direction.

Oleg Chekan
CTO, gutt
Engineering leader with deep hands-on experience scaling AI systems in production. Oleg speaks candidly about technical tradeoffs, delivery challenges, and what tends to break once AI meets real users and real environments.

Igor Matrofailo
AI Expert & Consultant, SoftServe
Works closely with organizations deploying AI in real business contexts. Brings a market-facing perspective on failed pilots, executive expectations, budget overruns, and the practical barriers to adoption.
What you’ll walk away with
- A clearer sense of where AI truly creates value.
- A realistic view of why so many projects stall.
- Practical lessons on risk, cost, and tradeoffs.
- Better instincts for your own AI decisions.
Who should attend
- CTOs, CIOs, and engineering leaders
- Product and innovation executives
- Founders investing in AI
- AI consultants working with enterprises
- Senior builders shaping real AI systems
Just an honest conversation about what shipping AI actually looks like.
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