Event “People Communication & Employer Branding in the AI Era”

What will AI say about your organisation when candidates ask where they should work?

​On 30 September, Employer Branding Community brings together communication, employer brand, culture and talent professionals for an evening in Warsaw focused on the questions already changing our work.

​We’ll look at how organizations are discovered, compared and trusted in an AI-shaped world; why so many EVPs sound interchangeable; and how companies can connect with Gen Z while building their next generation of leaders.

​The speakers

​🟣 Modiara Kamps — Head of Employer Branding and Events — EMESA, Boston Consulting Group (BCG)
How employer brands appear in AI recommendations — and which signals determine who gets seen, compared and chosen.

​Modiara will share a pioneering approach to measuring employer-brand visibility, reputation and positioning across AI tools. BCG is also shortlisted this year in both the Employer Brand Management Awards and the Recruitment Marketing Awards.

​🟣 Jake Bustos — Employer Brand & Early Careers Director, Europe, The Coca-Cola Company
How Coca-Cola uses early-careers strategy to attract Gen Z and build its next generation of leaders.

​🟣 Kathryn Kneller, SCMP^® — Senior Leadership Communications Advisor, Brennan Young Communications and Chair of IABC EMENA
Why interchangeable EVP language fails — and how to create one that could only belong to your organisation.

​What to expect

​Practical perspectives, honest discussion and time to ask questions directly. The programme is designed for people working across:

• ​communication and corporate affairs
• ​employer brand and recruitment marketing
• ​culture, people and talent
• ​early careers and employee experience

​There will also be plenty of time to meet others working on similar challenges across the region.

​How registration works

​This is a not-for-profit event with limited capacity.

​Registration is free, but your place is reserved through a donation made directly to Children of Heroes, supporting Ukrainian children who have lost one or both parents because of Russia’s war against Ukraine.

​Employer Branding Community does not receive the donated funds and does not make a profit from attendance.

​Make your donation here:
https://childrenheroes.nl/en/?form=FUNYJAJFVDE

​Please keep your donation confirmation for your records.

​Event details

​30 September 2026
Doors open at 16:30
SKELAR Office, Warsaw

​Full programme and event details:
https://warsaw.ebcua.com/

💡 Усі статті, обговорення, новини про AI — в одному місці. Приєднуйтесь до AI спільноти!