My job as a content creator at a tech company is to cater to a particular type of reader — the one who is looking for a specific piece of information, doesn’t like long texts and expects to find answers in the opening paragraphs. Having entered a tech company from an opposite business sector, I learned that writing for this audience is more than just a process of putting words down on paper. And I learned this (and a lot more) from Kate Abrosimova and her team. Kaiiax has been our credible content management partner for quite a while. Their professionalism and comprehensive approach to addressing the business’ weak points and bringing content marketing operations to a new level are what every company is looking for.