Head of Marketing (Sales) Department / Project manager

Boyarintsev Yaroslav

Head of Marketing (Sales) Department / Project manager

О себе

Head of Marketing (B2B/B2C)
September 2018 — January 2019 company Questoria

— marketing department management (4+ employees), recruitment;
— planning, forecasting, implementation of the marketing plan;
— strategic formation of advertising campaigns for 3-5 months;
— carrying out preparatory work for the withdrawal of a new brand (writing TT for the development of style and brand book, target audience segmentation, carrying out primary Customer development);
— marketing group of 12 franchise cities (Ukraine, Russia, Belarus) by Scrum methodology. Providing marketing services (Adwords + Facebook targeting, posting), finance control;
— Adwords account analysing: adjustment budgets for individual ads, keywords, launch GDN;
— pixel setting, Facebook remarketing. Sorting, loading databases for target ads;
— control the formation of a content plan for Facebook / Instagram;
— e-mail newsletters (sorting and loading of the databases, writing TT for templates);
— lead generation by craud marketing in Facebook target groups and Telegram channels;
— analysis of existing Landing Page, landing pages of competitors, writing TT for development of new pages;
— Brainstorm, writing TT to the designer;
— implementation of BTL and ATL marketing activities;
— creation of a calendar plan for offline marketing (prioritization of events, the decision on the scale of participation in events from our side);
— full implementation cycle of POS materials for events;
— negotiating, contracting for barter relationships;
— CRM Bitrix24 revision (setting TT for software developers, execution control, testing of CRM and integrable services);
— implementation of business processes in CRM between departments (marketing, sales, accounts);
— finalization of the scenario of the distribution of calls in telephony Binotel;
— listening sales department calls (4 employees), analyzing errors at meetings, updating scripts;
— tracking and identifying errors at the sales stage, creating a report with points of growth, controlling CRM management by sales department.

Head of Marketing(Sales) (B2C)
February 2017 — August 2018 company IT- tour
— marketing department management (6+ employees) and sales department management (8+ employees), recruitment;
— managing the development of the company’s own CRM (working with API documentation, setting up technical task for software developers, monitoring implementation, testing CRM and plug-in services);
— participation in site improvements, managing web developers department (setting up technical task, monitoring implementation, testing);
— providing training for new employees;
— conducting trainings on marketing trends for my own department;
— development of ideology, strategy and controlling progress;
— participation in the development of advertising strategy in Google Adwords, work on reducing the cost of a click, increasing CTR;
— participation in the development of Google Display Network, dynamic remarketing;
— preparation and control of budget allocation for lead generation channels;
— development landing pages structure;
— participation in the e-mail dispatch, loading the bases, development of templates, checking the validity of the base, constructing the chains, push notifications;
— search and create event for e-mail distribution;
— participation in the formation of SMM strategy, promotion in Facebook, Instagram;
— building subscribers and creating funnels in chat bots, development lead generation strategies, lowering the cost of lead;
— bonus program development;
— participation in negotiations;
— work with CPA networks;
— forecasting KPI in sales department;
— conversion tracking;
— integration of sales scripts;
— listening sales department calls, meetings, fixing errors;
— structuring of call and sales structure;
— maintaining full integration of 7+ agencies into companies CRM;
— negotiating, discussing finance with agency directors;
— rendering and implementation of business processes in CRM, between departments at the firm in the international format BPMN;
— writing job descriptions for work / CRM integration instructions.

Junior PM of Internet project
March 2016 — February 2017 company IT- tour
— piligrim.ua project management;
— CMS WordPress, site content management;
— preparation of content strategy for the entertainment sections of the site;
— planning and monitoring goals in Google Analytics, Tag Manager;
— search, setting the technical task, budget allocation for copywriters;
— tracking changes and trends in the rankings of search systems, adapting them to the site;
— SEO optimization (audit, bug fixes, code optimization, collection of semantics, editing snippets, writing meta tags);
— analysis of the site’s positions, increase in visibility of high frequency requests, retention of positions;
— link building (search and selection of sites directly, through exchanges of links), crowd marketing;
— conversions and traffic quality analysis;
— lead generation system development;
— analysis of usability, behavioral factors, site failure rates;
— building partnerships with services Unisender, Binotel, Ringostat, Jivosite, personal meetings;
work in CRM;
— integration calltracking system Ringostat from scratch, connect three offices into a single telephony system Binotel.